Meet the Team
Carla Wilson
Director
Carla leads Max Potential across NSW, bringing more than 20 years of experience in leadership, coaching, facilitation and program management.
She is passionate about creating opportunities for young people to build confidence, develop leadership skills and contribute meaningfully to their communities. Carla works closely with schools, businesses, community organisations and government to bring Max Potential to life, while supporting Community Coaches to grow their own leadership and coaching capability.
With a strong belief in the power of coaching, connection and community, Carla is committed to creating programs that deliver lasting impact for young people, volunteers and the communities they are part of.
Stephen Welsh
Associate Coach
Steve brings extensive experience in leadership, coaching and business, with a strong focus on helping people recognise their strengths, grow in confidence and lead with purpose.
With more than 40 years’ experience across the construction industry as a contractor, client, project manager and business owner, Steve brings a practical understanding of leadership in real-world environments.
He is a Professional Certified Coach (PCC) with the International Coaching Federation and a Certified Mentor Coach (CMC), and supports Max Potential through his passion for developing people, strengthening leaders and creating sustainable growth.
Heidi Iveson
Program Coordinator
Heidi brings extensive experience in retail, wholesale, customer service and team leadership, with a career built on strong relationships, trust and communication.
A qualified Business and Workplace Coach, Heidi is passionate about developing people, building connection and helping others recognise their strengths and potential. Her experience leading teams gives her a practical, people-focused approach to coaching and mentoring.
Heidi has been involved with Max Potential for the past seven years and describes supporting young people through the transition from school to adulthood as both a privilege and a rewarding experience. She is passionate about empowering young adults to grow in confidence, take responsibility and create positive change in their lives and communities.
Milka Crichton
Program Coordinator
Milka is passionate about helping young people build confidence, understand their strengths and develop the skills to create a positive future.
Her background spans primary teaching, high school chaplaincy, youth work and social work, giving her broad experience supporting young people through different stages of growth and development.
As a Program Coordinator and Community Coach with Max Potential, Milka helps young people broaden their view of success, strengthen their personal leadership and discover how they can make a meaningful and lasting contribution to their community.