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Meet the Team

Carla Wilson

Carla is an experienced professional with extensive experience spanning over 20 years in management roles within both corporate and not-for-profit sectors. Her commitment lies in equipping individuals with vital leadership capabilities essential for success. Carla is driven by her passion for guiding and empowering individuals on their personal leadership development journeys. She is dedicated to cultivating a nurturing environment conducive to growth and success, leveraging her extensive experience and expertise to help others achieve their leadership potential.

'Max Potential is dedicated to nurturing the personal growth and leadership capabilities of young adults. It is a privilege to facilitate and train teams of community coaches to guide these young adults through our program. Witnessing the transformation—where participants gain confidence, clarity, new perspectives, and achieve their personal goals—is incredibly fulfilling and motivating.'


Stephen Welsh
Associate Coach

Steve has 35 years of experience as a professional in the construction industry in various roles as a contractor, client and consulting project manager. He is an owner and director in two businesses that consult to the construction industry, and another specialising in software development. He is a Professional Certified Coach with International Coach Federation and also holds a degree in theology,.

'There is something about seeing the world through the eyes of young people – hope and optimism, challenge and opportunity, fresh eyes for innovation in a changing world. They inspire and energise. Max Potential has shown me our world is in good hands!'

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Heidi Iveson
Program Coordinator

With over four decades of experience in jewellery retail and wholesale, Heidi prides herself on providing 

outstanding customer service, driven by a foundation of trust, strong communication, and relationship skills. 

She is focused and passionate about developing and mentoring people to succeed, having extensive involvement in building and leading high-performing teams to success, and undertaking all aspects of management functions.

'Empowering young adults through coaching and support transforms lives, enriching both the community and individuals. Being a part of their journey through the pivotal transition from school to adulthood is an immensely rewarding experience that everyone should have the change to embrace.'


Milka Crichton
Program Coordinator

Milka has over a decade of combined experience in primary teaching, high school chaplaincy, social work and children’s and youth ministries. Her purpose lies in equipping young people to be grounded in their identity and fulfilling their destiny through providing education, life skills and mentorship. Her successes are found in her various roles in education, mentorship, community services and youth work by being both ‘on the ground’ and in a managerial role.

‘Max Potential is pivotal in helping meaningful change and personal growth take place in the lives of today’s young adults. To see their creativity, dreams, visions, mindsets and personal development unravel through deep thought, conversation and practical projects is an experience you want to have over and over again. It truly is remarkable what young people are capable of and it imparts so much hope and joy for the now and the future.’

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